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King Saud University Pioneers in Metaverse Technology

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The Department of Mass Communication at the King Saud University has harnessed the power of metaverse technology and artificial intelligence tools to create a groundbreaking virtual space that encapsulates the essence of the university’s communication landscape.

The genesis of this project traces back to a collaborative effort by Majedah Alsewaiah and Khadeja Moraished, both from the Department of Mass Communication.

Inspired by their training in AI journalism and the metaverse, the duo conceptualized a virtual environment that would serve as a dynamic showcase of the department’s achievements and milestones.

Unveiled on the inaugural day of the “Fomex” exhibition at the third Saudi Media Forum which was conducted earlier this month, the virtual space meticulously mirrors the intricate details and units in the media department.

From the head of the department’s office to the various cutting-edge studios and centers, such as the digital and visual media lab, electronic journalism lab, and the university’s newspaper headquarters, every facet is intricately woven into this digital tapestry.

Moraished, who is a Ph.D candidate in digital media at the Mass Communication Department at KSU, told Arab News: “After earning our diploma in AI journalism and the metaverse, Dr. Majedah Alsewaiah, an assistant professor in the Department of Mass Communication, and I developed a project for our final submission, showcasing the accomplishments of the media department. This led to the conception of utilizing metaverse technology to craft a virtual environment.

“We proposed the idea using metaverse technology for a virtual space to Dr. Faisal Al-Oqail, head of the media department, and the project was refined to mirror the department’s various units and key university landmarks, including the iconic book roundabout, emblematic of the KSU,” she said.

Moraished said that the metaverse’s virtual space enhances immersive learning by enabling students to actively engage in their education, such as participating in historical simulations or real-time language practice with avatars.

“Virtual reality allows for hands-on interaction with complex concepts. It facilitates global collaboration by removing geographical barriers, connecting students and educators worldwide for joint projects and exchanging teaching methods. This fosters cross-cultural learning and prepares students for a future where global cooperation is crucial.”

Alsewaiah credits the media department of the KSU with pioneering innovation in the metaverse sphere.

Embracing Mark Zuckerberg’s vision of the metaverse as “the future of the internet,” she said that “the university’s virtual space supports its commitment to digital advancement and knowledge dissemination.”

Central to the project’s success is the seamless integration of AI tools in editing, designing, and production.

Looking ahead, Alsewaiah envisions further expansion and enhancement of the metaverse project, propelling educational excellence and fostering creativity in communication and media realms.

“The transition to the metaverse will spark competition and primarily enhance education by facilitating knowledge transfer and interaction between professors and students. Utilizing the metaverse and AI for creative outputs will also advance communication, and media, and elevate Saudi media’s effectiveness and distinction,” said Alsewaiah.

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